## How to Create Posters, Infographics, and Social Posts With AI in Alai

30.08.2026

**CASE STUDY**  
**13 min read**

### Introduction
Krishna Gupta is the founder of Alai, an AI presentation platform he has spent five years building from scratch. He has worked with more than 120,000 users to understand how people create, design, and improve presentations. He writes about presentation workflows, product design, and practical uses of AI.

**Verdict:** use Alai Create Design when you need to turn one campaign message into several editable assets - such as a poster, infographic, Instagram carousel, and social post - without treating every format as a separate creative project. Its practical distinction is an agent-first workflow, supported model choice, editable canvases, and starting formats for social and print-oriented work.

### Campaign Planning
This guide explains how to use Alai Create Design for a multi-format campaign: plan the message, select formats deliberately, write an art-direction brief, decide when to use AI changes versus manual edits, and review each asset in the context where people will read it.

### Start with the campaign job, not the asset type  
"Make a social post" is not enough direction for an AI tool or a designer. Start with a **campaign spine**: one sentence that should remain true in every asset. Then give every format a different communication job.

| Campaign component | Decision to make | Example |
| --- | --- | --- |
| Primary audience | Who should recognize themselves in the message? | Operations leaders at growing B2B companies |
| Core claim | What single idea should they remember? | Weekly reporting is consuming time that should go to decisions. |
| Proof or substance | What makes the claim credible? | An approved workflow, process steps, or verified internal figures |
| Desired action | What should happen after someone sees it? | Register for a workshop or save the post |
| Visual rules | What cannot drift between assets? | Logo use, type treatment, colors, voice, and illustration style |

### What Alai Create Design is for
Alai describes Create Design as a workspace for infographics, carousels, posters, and social posts generated with supported AI models, designed to be on brand and ready to edit.

The working loop is straightforward: choose a design type or size, provide a real brief, generate a starting direction, then combine AI changes with manual editing.

### A worked campaign example: one approved brief, four different assets
Consider a webinar for operations leaders. The campaign message is: _reduce reporting busywork so teams can spend more time making decisions._ Here is how that same brief should change across four assets:

| Format | Communication job | What should lead | What should be secondary |
| --- | --- | --- | --- |
| Poster | Announce the event quickly | Event title and registration action | Supporting context and speaker detail |
| Infographic | Explain the reporting problem or framework | The process, comparison, or takeaway | The webinar invitation |
| Carousel | Develop an argument over several pages | A sharp problem statement on page one | Registration action until the closing page |
| Single social post | Make one useful point in the feed | One observation or practical insight | Full event detail |

### A practical workflow in Alai
#### 1. Create an approved source brief
Before opening a canvas, put the approved facts in a compact source brief.

#### 2. Choose the canvas before generating
In Create Design, start from the format whose reading behavior matches the job.

#### 3. Write an art-direction brief, not a list of adjectives
A good instruction includes:
- The audience and communication goal
- Exact approved copy or clearly marked placeholders
- Information hierarchy
- Visual direction and known brand rules
- Format and page count where relevant

#### 4. Generate a direction, then diagnose the result
Review the first output against the brief before making cosmetic requests.

### Use AI edits and manual edits for different jobs
| If the change is... | Use first | Why |
| --- | --- | --- |
| A new campaign direction or major copy rewrite | AI-driven edit | The change affects several elements and needs a coherent new starting draft. |
| An exact factual correction | Manual edit and source check | Facts, dates, names, and approved claims should not be left to inference. |
| Too much copy in a carousel | AI-driven reduction, then manual review | AI can produce a shorter structure; a person must judge what was lost. |
| A weak focal point or awkward line break | Manual edit | These are local visual decisions that need close inspection. |

### Brand control needs more than a color palette
Create Design is positioned around editable, on-brand visual output. But a logo and a hex code do not form a complete brand system.

### Review each format in its real context
Before debating taste, check whether the asset works at the speed and distance at which it will actually be seen.

### The four production checks worth keeping
1. **Approved facts:** verify dates, names, figures, customer references, product language, and calls to action against the source brief.
2. **Format-specific hierarchy:** confirm that the first thing a viewer sees matches the job of that asset.
3. **Versioning:** create a named version before changing direction, reducing pages, or revising the visual system.
4. **Context review:** inspect the poster, infographic, carousel, or post at the size and pace in which the audience will encounter it.

The goal is not to generate AI content at several dimensions. It is to run one coherent campaign in which every asset does a distinct part of the same job.